UMW TOYOTA MOTOR SDN. BHD.
INTRODUCTION
The
automotive industries grow rapidly with introducing the new technology of cars
and also innovating the existence cars to be more excellent in the customers
sight. Toyota, Audi, Honda and also our pride automotive company which is
Proton are racing to compete with each other. Since market changes rapidly,
those companies always thinking about bringing the rapid solutions to product
design and development to be competitive corporations.
This paper focuses on the automotive
company of Toyota. Back history of the Toyota was starting from the birth of
the Toyota’s founder Sakichi Toyoda on 1867. He grows up as the son of a poor
carpenter, but is considered the “King of Japanese Inventors”. He is also
believed to be the father of the Japanese industrial revolution. With his
breakthrough invention of the automatic loom, Toyoda took the resulting money
to create the Toyota Motor Company. A huge contributing factor to the birth of
company is the support of the Japanese government during the war in Manchuria. It
traces the company’s development through 1937 from when Toyota Motor
Corporation are established to when the 2 millionth Prius hybrid are sold. In
the year of 1950, Toyota faces the financial crisis and at the same year
established the Toyota Motor Sales Corporation. Seven years after that (1957),
the first prototypes of the Crown are exported to the United States. this is
the starting of the internatinalization of the company. Other than that, Brazil
is the first country in which Toyota constructs a production plant outside of
its national borders; this took place in the of 195. Toyota is continually
develops and successfully wins the Deming Application Prize for quality control
on 1965. Various type of cars have been launched such as Corolla (1966), Lexus
(1989), Prius (1997) as the world’s first mass-produced hybrid car. In addtion,
Toyota also enters Formula One World Championship on 2002.
In January 1982, UMW Corporation
Sdn. Bhd. and Toyota Motor Corporation forms a joint venture company, Sejati
Motor to commence automotive business in Malaysia. then, Sejati Motor changes
its name to UMW Toyota Motor Sdn. Bhd. in 1987. The Head Office of UMW Toyota
Motor Sdn. Bhd. is located at Seksyen 15, Shah Alam, Selangor. The paid-up
capital takes RM59 million. There are three shareholders for this corporation
which are UMW Corporation Sdn. Bhd. (51%), Toyota Motor Corporation (39%) and
Toyota Tsusho Corporation (10%).
Respect for the people and the
environment
Continually
aspire to be the most admired organization that conducts itself with excellence
and integrity; with utmost respect for our people and the environment.
COMPANY MISSION
1. Achieving
the Customer First philosophy by focusing all our efforts in delighting the
customers and strengthening our relationships with business partners.
2. Offering
world-class quality products and services that meet customers’ needs in the
most cost-efficiency way.
3. Developing
a highly committed and capable workforce with strong safety awareness.
Adopting
Toyota Way as our core value in everything that we do.
4. Contributing
to the community by promoting the preservation of the environment and enhancing
community service.
Achieving the Customer First
philosophy by focusing all our efforts in delighting the customers and
strengthening our relationships with business partners.
UMW
Toyota Motor Sdn. Bhd. Ensure a consistent and quality after-sales service. To
serve a large base of customers, Toyota has established an extensive service
network in Malaysia. As 2010, Toyota Service Centers nation wide and we are
still working to expand our network. These expansion plans are in line with the
requirements of Toyota’s global standards; that is, to ensure Toyota Service
centers are widely available and easily accessible to all customers.
All
Toyota work bays are fitted with state-of-the-art technology and our technicians
use only specially designed precision tools for Toyota servicing and repairs.
Only Toyota Genuine Parts are fitted to ensure exact Toyota specifications and
high quality standards are met. Customers’ convenience is always a priority,
and our Appointment System and Express Maintenance makes it easier for busy
customers to service their Toyota vehicles.
Besides
that, Toyota Motor Sdn. Bhd. Taking care of customers at any time and any
place. All Toyota service center personnel, from service advisors to
technicians, go through intensive training to meet Toyota’s strict standards’.
With the assurance of peace of mind, customers can count on their 24-7 Road
Assistant service provides roadside assistance 24 hours a day, 7 days a week.
For anyone has any enquires, they just a phone call away with Toyota Freephone.
Toyota Call Centers operations are able to conserve in Malay, English and
Chinese.
Furthermore,
Toyota also responds thecustomers’ needs for personalization. Toyota is
constantly trying to understand product trends and customers’ needs through our
market research. Toyota genuine accessories have been uniquely developed for
the Malaysian market and are available
for all Toyota vehicles. This allows our customers to personalize and enhance
the functionality of their Toyota. When making purchase decisions, customers
are able to select accessories to be installed onto their Toyota vehicle. This
is done at Toyota Accessory Center by trained personnel, to meet the strict
Toyota quality and standards. All Toyota genuine accessories are offered with
warranties.
That’s
why, Toyota has strong relationship with their business partner because of,
they provide the best customer services and it leads to achieves Sales
Satisfactions Index. Because of that, they can compete with other automotive
company in order
Offering world-class quality
products and services that meet customers’ needs in the most cost-efficiency
way.
Toyota
also delivered only the best through Kaizen
activities by all the team members. The legendary reputation of Toyota vehicles
for reliability is the result of Toyota Motor Corporation’s passion quality and
focus on customers. At each stage of the manufacturing process, they take every
step to ensure quality is secured. Toyota has instilled the Quality and Kaizen mindset amongst their employees
following the Toyota Way culture and values. This enables Toyota to continue to
provide their customers with quality products and services that they have been
long known for. Besides that, Toyota vehicle quality achievements have been
recognized by the JD Power Survey for Initial Quality Study (IQS). The IQS
serves as the industry’s benchmark for new vehicle quality, both in design and
production (defects/malfunctions). The results of the JD Power Survey for IQS
are testament to their consistent achievement in meeting the mark of good
quality and design innovation.
Developing a highly committed and
capable workforce with strong safety awareness.
Toyota
always ensured 100% safety as their top priority where safe practices are
incorporated into their daily operations, including assembly and manufacturing
plants, vehicle and parts distribution centres, sales and service centres, and
throughout the company. Their employees are trained in safety procedures on
their first day at work, during the induction program. Such safety training
extends throughout their career-term. Furthermore, at pre-shift meetings, the
first topic to be discussed is safety, while regular pre-safety checks are
carried out on manufacturing equipment. The three key areas that are
prioritized include Equipment & Tools, Standardized Work and Training &
Confirmation. The training in all three key areas is enhanced via KYT (Kiken Yochi Training, which means
training for the prediction of danger), periodical audits and suggestion
schemes. Genchi-Genbutsu (Experience,
Observe and Analyse) is also a fundamental part of the accident prevention
process. In addition, the safety of their staff is of utmost importance to the
company, and regular campaigns are held to increase the awareness and skills of
staff in keeping safe on the road.
Adopting Toyota Way as our core
value in everything that we do.
4
Core Values
Honour
- Enduring commitment to
integrity and trust. UMW builds trusted relationships and behave with high
integrity, resulting in quality products and services that stand the test of
time
Vibrant
- Contagious energy and
appreciation of fresh thinking. UMW starts each day with fresh thinking and use
boundless energy to fuel growth and deliver new solutions for their partners
and businesses.
Unshakeable
- Unwavering resolve and
commitment in everything they do. UMW hoes forward with determination and
perseverance in the face of any obstacle, building a strong foundation for
success.
Pioneering
- Their visionary
approach to developing and shaping their industries. They challenge assumptions
and lead the way with bold ideas that shape our industries and make things
better.
Contributing to the community by
promoting the preservation of the environment and enhancing community service.
Toyota
Environment is part of the key Corporate Social Responsibiliy (CSR) programmes
undertaken by UMW Toyota Motor, Malaysia. Sustainability and the environment
have always been an integral part of Toyota culture. On global scale, Toyota
strives at every level to be more environmental from developing the Hybrid
technology in the Prius, to streamlining its processes and systems at
manufacturing plants. Their local effort proudly takes its place beside these
other eco initiatives by Toyota Worldwide. On a regional scale, UMW Toyota
Motor’s environmental activities have also influenced their counterparts in
other countries, as evidenced by Toyota Eco Youth, pioneering success in
Malaysia that was later adopted in Indonesia and Japan.
Environmental
preservation is placed by the Toyota as the high list of prioroties. Toyota set
the targets and have achieved reduction
of carbon dioxide emissions for the logistic activities and their assembly
facility. this target and achievement are guided by the Toyota Environmental
Action Plan. Packaging material for parts have been designed to reduce wastage,
and hazardous wastes are managed to ensure complience with Environment Quality
(Scheduled Waste) Regulation 2005.
In
2009, the assembly facility, Assembly Services Sdn. Bhd. (ASSB), celebrated its
10th year of being ISO 14001 certified, an internationally recognized standard
for environmental management systems. Similarly, all Toyota Service Centres
have been ISO 14001 certified since 2006.
In
order to implementing the environmental preservation, Toyota successfully
creating cars that are in harmony with nature by introducing the world’s first
mass-produced hybrid car, the Toyota Prous in 1997. It has been proven to be
the most popular hybrid car in the world, with worldwode sales exceeding the 2
million mark as of end September 2010. the Toyota hybrid system combines
different power sources (petrol engine and an electric motor) to maximise
efficiency while signifantly reducing unwanted emissions. Together with the use
of eco-friendly and recyclable materials, Toyota’s hybrid cars have fulfilled
the goal of creating products that are in harmony with the environment.
In
addition, the Lexus LS 600h L and Lexus RX 450h, full hybrid luxury vehicles,
were introduced to Malaysia in 2010 by Lexus Malaysia. Subsequently, the Lexus
CT 200h was added to the hybrid line-up in 2011.Toyota
hopes to realise their dream to see more hybrid vehicles on Malaysia roads in
the future.
COMPANY OBJECTIVES
Achieving Market Leadership by
Delivering Value to Customers
- Following “Customer
First” philosophy in manufacturing and providing high quality vehicles and
services that meet the needs customers.
- Enhancing the quality
and reach of our 3S Dealership Network.
- Employing customer
insight and feedback for continuous corporate renewal, including product
development, improving serving and customer care.
Optimizing Cost by Kaizen
- Fostering a Kaizen
culture and mindset at IMC, its Dealers and Vendors.
- Implementing Toyota
Production System.
- Removing waste in all
areas and operating in the lowest cost quartile of the industry.
Respecting Our People
- Treating employees as
the most important sustainable competitive resource.
- Providing a continuous
learning environment that promotes individual creativity and teamwork.
- Supporting equal
employment opportunities, diversity and inclusion without discrimination.
- Building competitive
value through mutual trust and mutual responsibility between the Indus team and
Company.
Becoming a Good Corporate Citizen
- Following ethical
business practices and the laws of the land.
- Enhancing corporate
value and respect while achieving a stable and long-term growth for the benefits
of our shareholders.
UMW TOYOTA MOTOR SDN.
BHD. MILESTONES
1955
|
The very first three units of Toyota Land Cruiser, imported by North
Borneo Trading Co. Ltd.(NBT), are shipped from Japan to Jesselton(now Kota
Kinabalu), Sabah
|
1968
|
Assembly service Sdn. Bhd.(ASSB) starts its Toyota Vehicle Assembly
|
1972
|
Automotive industries Sdn. Bhd.(AISB) is established.
|
1982
|
UMW Corporation Sdn. Bhd. And Toyota Motor Corporation forms a joint
venture company, Sejati Motor, to commence automotive business in Malaysia.
|
1987
|
Sejati Motor changes its name to UMW Toyota Motor Sdn. Bhd.
|
1999
|
Toyota Motor Corporation increases its stake in UMW Toyota Motor Sdn.
Bhd. To 39% and Toyota Tsusho Corporation maintains its 10% stake
|
2000
|
Achieves assembly volume of 500000 vehicles.
|
2003
|
UMW Toyota Motor Sdn. Bhd. Achieves No.1 in JD power Survey for Sales
Satisfactions Index( SSI)
|
2004
|
UMW Toyota Motor Sdn. Bhd. Opens its new Parts Distribution Centre in
Shah Alam, Selangor.
|
2006
|
Export of Toyota Hiace to Thailand begins.
UMW Toyota Motor Sdn. Bhd. Achieves No.1 in JD power Survey for Sales
Satisfactions Index (SSI).
UMW Toyota Motor Sdn. Bhd. Establishes Lexus Malaysia.
|
2007
|
Lexus Malaysia opens its first Lexus showroom in Mutiara Damanasara,
Selangor.
UMW Toyota Motor Sdn. Bhd maintains No.1 in JD power Survey for Sales
Satisfactions Index (SSI).
UMW Toyota Motor Sdn. Bhd opens its new Regional Parts distribution
centre in Kota Kinabalu, Sabah
|
2008
|
UMW Toyota Motor Sdn. Bhd. Achieves 100,000 units of Toyota Vios
vehicle sales in Malaysia.
UMW Toyota Motor Sdn. Bhd. Achieves No. 1position for both in the JD
power Survey for Sales Satisfactions Index (SSI) and Customer Satisfaction
Index (CSI), in JD power Survey.
|
2009
|
UMW Toyota Motor Sdn. Bhd. Introduce the Toyota Prius, the first
hybrid car from Toyota in Malaysia.
UMW Toyota Motor Sdn. Bhd. Maintains No.1 in the JD Power Survey for
Customer Satisfaction Index (CSI).
UMW Toyota Motor Sdn. Bhd. Achieves over 1,000,000 total Units
Serviced (TUS).
|
2010
|
UMW Toyota Motor Sdn. Bhd. Expands its Parts Distribution Centre in
Shah Alam, Selangor.
Lexus Malaysia opens a new Lexus Showroom in Penang.
|
2011
|
Achieves assembly volume of 1,000,000 vehicles.
UMW Toyota Motor Sdn. Bhd. Opens a new Vehicles Distribution Centre
and test track in Bukit raja, Klang, Selangor.
Lexus Malaysia introduces the first entry-level hybrid luxury vehicle,
the Lexus CT 200h and expands its networks to Johor and Kuala Lumpur
|
STRATEGIES
Sales
Operation
Sales
and support network of Toyota Malaysia is referring to the 3S concept which
focusing on sales, service and spare parts. The concept must be applied at all
Toyota outlets around Malaysia. Its showroom is located strategically at major
cities throughout nation. The allocation of Toyota outlet is based on the
market needs at the selected region.
Toyota
always considered customers as their utmost priority; therefore, each sales
personnel must show excellent performance all the time. Their sales personnel
are approachable, knowledgeable and professionally trained before they are
allowed to meet customers.
Sales
operation also has close relation to the panel companies especially with Toyota
Capital Malaysia Sdn. Bhd. Financial solutions for financial assistance is also
provided for the customers in order to fulfill all level of Toyota users.
Toyota
offers diverse lifestyle products for the community. They always keep track on
the market needs in line with the trends and innovations through their market
research time by time.
Genuine
accessories are uniquely developed for Malaysian’s market and available for all
Toyota vehicles. When a customer purchases a Toyota vehicle, he can choose
accessories to be installed to the vehicle. All accessories and products are
offered with warranties.
For
early 2012, Toyota Malaysia on the distribution of 2012 Toyota Avanza, a new
model of current Avanza. The company is looking at a volume of 8,800 units for
2012 which will be about 9.5% of Toyota sales in Malaysia.
Customer
Service Operations
In order to maintain the business, Toyota also
cares about their customer services operation. There are three main items
include under the customer service operation which are after-sales service,
parts and TopMark.
After sales-service is functioning to ensure a
consistent and quality after the sales-service. By this chance, the customers
may experience the high satisfaction regarding Toyota products and services. In
order to serve a large base of customers, they have established an existence
service network in Malaysia. Toyota in the presence having of 61 Toyota Service
Centres nationwide and they are still working to expand their network. These expansion
plans are in line with the requirements of Toyota’s global standards which is
to ensure Toyota Service Centres are widely available and easily accessible to
all customers.
Generally, Toyota Services Centres offer a
wide range of services and products, from periodic and preventive maintenance
services to body and paint repairs to ensure their company positioned in the
top ranking of competition.
Their work bays itself are fitted with the
state-of-the-art technology and their technicians use only specially designed
precision tools for Toyota servicing and repairs. The Toyota Genuine Parts are
only fitted to ensure exact Toyota specifications and high quality standards
are met.
For Toyota, their customers’ convenience is
always a priority. Then, their Appointment System and Express Maintenance acts
as a medium to make it easier for busy customers to service their Toyota
vehicles.
Toyota also put stress on their customer
satisfaction for anytime and anywhere. Then, to achieve and maintain this
aspect, all of Toyota service centres personnel, from service advisors to
technicians, go through an intensive training to meet Toyota’s strict
standards.
Customers can count on their 24Seven Road
Assist Service with the assurance of peace of mind, in the event of an emergency.
24Seven Road Assist provides roadside assistance 24 hours a day, 7 days a week.
Furthermore, for anyone who has any enquiries,
they are just a phone call away with the Toyota Free phone. Their Call Centre
operators are able to converse in three languages which are in Malay, English
and Chinese.
Apart from that, Toyota also makes sure the
distribution of Toyota Genuine parts delivered at the right time. Basically,
the distribution of Toyota Genuine Parts is done through the Parts Distribution
Centre. The parts are stored systematically at their Part Distribution Centre
to ease the management thus smooth the distribution process. Toyota also
established regional distribution centres in Sabah and Sarawak near their
outlets. For Toyota itself, their objective of having such regional
distribution centres near their outlets is to ensure that Toyota Genuine Parts
are delivered in the timely manner.
Besides that, they are also considering the
TopMark aspect which is enhancing the value of pre-owned Toyota and its
quality. TopMark is the pre-owned vehicle dvision of UMW Toyota Motor Sdn Bhd
that supports their new vehicle sales by offering trade-in services to
customers who are buying new Toyota vehicles.
Then, TopMark’s presence also to ensure that
the resale value of Toyota vehicles are protected and maintained at a
reasonable price, thus allowing Toyota owners to get the best value when they
trade-in their Toyota vehicles.
For the customer confidence, all pre-owned
vehicles at TopMark come with the Certificate of Assurance endorsed by Puspakom
and go through stringent quality control inspections. This is to ensures they
are free from any defect occurred. Toyota pre-owned vehicles also come with a
12 month warranty for free.
Manufacturing
Toyota’s global standard has the most
advanced facilities and expertise have been implemented at the UMW Toyota Motor
group’s manufacturing companies to produce the latest product and service. The
legendary reputation of Toyota vehicles for reliability is the result of Toyota
Motor Corporation’s passion for quality and focus on customers. The Toyota
vehicle quality has been recognized by the JD Power Survey for Initial Quality
Study (IQS). The IQS serves as the industry’s benchmark for new vehicle quality,
both in design and production. Their manufacturing plant applies the famous
Toyota Production System (TPS) based on the basic concepts of Just-in-Time
(JIT) and Jidoka, the TPS can efficiently and quickly produce vehicles of sound
quality, one at a time. Toyota also has established a strong network with 56
Tier 1 suppliers. They behold the principle that suppliers to be not only
business partner, but also their own people. Their strategy in seeking to
enhance Malaysia’s auto parts industry and further localization is by
introducing the Toyota Quality Standards and Toyota Production System (TPS) to
their auto parts suppliers. They also achieve the best in quality and the
shortest lead time with the TPS.
Their strategy for year 2012 is to
launch the new Camry and facelift Vios soon based on President and group chief
executive officer Datuk Syed Hisham Syed Wazir. He also said the group planned
to launch new and facelift models this year and they were expexted to boost
demand. Furthermore, he said that they just launched the new Toyota Avanza,
Prius and Prius. Meanwhile, UMW Toyota has targeted sales of 1,500 units for
the improved Prius and 2500 units for Prius this year.
Based on President Ismet Suki said
Toyota is monitoring the demanf for energy efficiet vehicles, including hybrid
cars in the country. Moreover, UMW Toyota Motor Sdn. Bhd. would consider
assembling or manufacturing components of Toyota’s hybrid cars in Malaysia if
demand and volume increases.
Toyota also contributes towards the development
of Malaysia’s automotive industry with their latest technology. The most
advanced facilities and expertise which meet Toyota’s global standards have
been implemented at the UMW Toyota Motor group’s manufacturing companies to
produce the latest products and services. Their people have been professionally
trained and equipped to handle the demands of Toyota’s global standards. Toyota
investment in human resources and facilities is a continuous endeavor. This
allows them to contribute to the development of the automobile manufacturing
industry in Malaysia. The exportation of Hiace vehicles to Thailand started in
2006, and this is a clear indication of the widespread preference towards the
Made-in-Malaysia Toyota vehicles, even outside the country.
Besides that, Toyota achieved the best in quality and the
shortest lead time with the Toyota Production System (TPS). With an outstanding
logistics system in place, Toyota is better able to deliver the best quality
products in the shortest possible lead time to their customers. Kaizen is
applied in logistics processes, facilities and investment strategy for the
necessary equipment is based on the Toyota Production System (TPS). They follow
the basic concepts of delivering the required product in the necessary quantity
at the necessary time. Also, respect for the customers’ point of view is
reflected in the core business philosophy of “customer first” which is an
integral part of the logistic system.
Automotive
Toyota
provides after-sales services to ensure a consistent and quality after-sales
service. They want to expand their service network nationwide.This mission is
to ensure Toyota Service Center is widely available and easily accessible to
all customers and for sure in line with the requirements of Toyota’s global
standards. The offer of this services and product are wide, from periodic and
preventive maintenance services to body and paint repairs. The condition of the
work bays are fitted with state-of-the-art technology and their technicians use
only specially designed precision tools for Toyota servicing and repairs. Only
Toyota Genuine Parts are fitted to ensure exact Toyota specifications and high
quality standards are met. Customer’s convenience is always a priority, and
their Appointment System and Express Maintenance makes it easier for busy
customers to service their Toyota vehicles.
Toyota
care about the customer at any time and any place which all of the services
available 24seven. The customer may call the Road assist service in the event
of an emergency and it for 7 days a week.
There are 3 languages that provided by the Toyota Call Center operators
Malay, English and Chinese.
Respect People
Toyota
has Human Capital Development which is respecting their people. Toyota respects
their people and recognizes them as their most valuable resource. Human capital
development is indispensable for the long-term growth and success of the
company. The development of their people, especially in the area of teamwork,
is essential in delivering the best quality products and services to the
customers. Toyota knowledge Development Center has been established in-house
specifically to provide management and skill-development training to their
people. As guided by the Toyota Way, the company respects all of their staff
members and together shares the customer first philosophy.
Besides
that, Toyota recognizing outstanding performance and teamwork by provide
employee’s excellence. On Toyota journey towards human capital excellence,
staff recognition forms an important part of their employee retention
philosophy. Recognition programmed are designed to promote a healthy
competition among the people and encourage high performance in achieving
organizational success. Various activities are also held both on and off site
in driving more proactive communication among their people. The company also
provided the annual Chairman’s Awards to those who performed best in customer
service-in the sales or service category nationwide. Winning teams of the QC
Contest and skill Contest are sent to japan for training. Toyota Company also offers
scholarship awards to our staff and their children in promoting knowledge development.
Toyota
Company also takes care of employees’ welfare. They have supporting all
employees and their families towards a healthy enjoyable life. Toyota provides
various schemes such as home loans, medical check-ups and education subsidies
are offered to employees. Through these schemes, our employees can maintain
healthier and fulfilling lives with their families. Family events and sports
activities are often organized to foster team spirit and create a livelier
environment for all. For several years, their team has been the overall
champion at UMW Corporation PestaSukan. Toyota company sends their teams to
Japan for sports events held by Toyota Motor Corporation, Japan, to motivate
them.
Corporate Social Responsibility
Improving
the quality of life
As
a good corporate citizen, toyota’s philosophy has always been about improving
the quality of life and contributing to society wherever it operates.
At
UMW Toyota Motor Sdn. Bhd., they actively contribute to the sustainable
development of the community. They commitment is demostrated through many
Corporated Social Responsibilty (CSR) initiatives that focus on the
environment, road safety and philanthropy.
Road
Safety
The
Road Safety programme, one of the CSR pillars, is a joint effort between UMW
Toyota Motor Sdn. Bhd., the Ministry of Transport and the Ministry of
Education. The objective is to cultivate road safety awareness amongst primary
school students, and encourage them to apply the knowledge learned in their
school’s road safety curriculum.
Advocating
the importance of conserving the environment
In
order to cultivate environmental awareness and encourage respect for the
environment amongst the youth in secondary schools, the Toyota Eco Youth (TEY)
programme was conceived in 2001, in a joint effort between UMW Toyota Motor
Sdn. Bhd. and the Ministry of Education.
This
program has a purpose to educated the youth on the importance of conserving and
acting responsibly toward the environment. Using the QC Problem Solving
approach, TEY teams address various environmental issues which include the
reduction of electricity consumption, treatment and recycling of efflents,
managemen of water and water usage in school to name a few.
CONCLUSION
In
conclusion, based on vision, mission and strategies of Toyota that gives the
priority to the people and environmental preservation lead them to introduce
the first entry-level hybrid luxury vehicle and achieves assembly volumes of
1,000,000 vehicles in 2011. Toyota
continually to be the most admired organization by balancing the priority
between people and environmental preservation. They established and maintain
the relationship with customers and business partners by offering the high
quality of products and services that fulfill the customer’s requirement and
enhancing the reliability of business partners towards them. In terms of
environmental preservation, Toyota develops the cars that have eco-friendly
characteristics and implements the programs as initiatives to reduce carbon
footprint.
